The study aimed to study the graduate identity and educational management situation and develop an educational management model to enhance humanized health care (HHC) identity of the graduates of Boromarajonani College of Nursing Phayao (BCNPY). The research was conducted from August 2014 to March 2017. The study consisted of four stages: 1) examining perceived HHC identity of BCNPY graduates and existing HHC identity enhancing educational management, 2) developing the HHC identity enhancing educational management model, 3) implementing the HHC identity enhancing educational management model, and 4) improving the HHC enhancing education management model. The participants of the study involved 1) 83 stakeholders were purposely selected for the qualitative method. In addition, 8 administrators including directors and deputy directors were interviewed, 2) participants for quantitative method concerning exploring of HHC identity and existing educational management for enhancing HHC identity included 465 stakeholders. 194 nurse educators and nursing students were purposively sampling for model testing where HHC knowledge and skills were measured. The quantitative data analysis was performed using factor analysis and a dependent t-test, while that of qualitative adopted content analysis and triangulation.
The main findings revealed that there were five attributes of the HHC identity including service mind, humane, analytical thinking, professional skills, and engagement and patient right. Regarding the new educational management model for enhancing HHC identity, there were three main components. First, establishing policies, strategies, and plans that promote HHC identity enhancement, and also emphasize staff and personnel involvements. Second, increasing efficiency of administrative management for HHC identity enhancement, and third, developing educational management guideline which was developed based on Human centered and reflection concepts. The guideline serves as a model implementation manual. Results of model implementation showed that nursing instructors significantly changed their mind set, improved listening skills, and tended to be an open minded. In addition, the fourth year nursing students increased their awareness of individual differences, accepting opinion of others, and significantly increased their knowledge about HHC (p<.01).